Verbs Writing is an account of how people think. As a medium it's intrinsically empathic; it communicates patently human sensibilities. The more detailed and rich your descriptions, the better your writing will approximate the human experience, thereby establishing a connection with fellow minds.
A product description is the copy used to describe product features, problems it solves and other benefits to help generate sales. As the shopper browses, they instinctively imagine having each product in hand, using it and enjoying it.
Therefore, I like to think of product descriptions as storytelling and psychologyincorporating the elements of both prose writing and journalism.
Competition is getting too fierce. It must be great! Below examples highlighting how improving product descriptions improve conversion rates as well as tips to help you craft the perfect copy.
How Modern Consumers Shop Across Channels Consumers shop on their own time, in their preferred channels and compare across stores and prices.
Build your omnichannel strategy for your target customer right now. Get the study now. Writing a Product Description to Grow Sales Product descriptions play a huge part in generating sales. But what should they say? How long should they be? What format is best?
How do I make them rank high in search engines? We suggest using the following template to ensure you are crafting the best product description. Think about the who, what, where, when, why and how before writing. Journalists utilize the Who, What, Where, When, Why and How method for getting across the facts of their stories, and following this process is the first step in crafting a compelling product description: Who is this product for?
The target audience can be a gender women or menan age group college kids, retireesa lifestyle demographic new mothers, car enthusiasts or some other defined group of people. This includes attributes such as dimensions, materials, product features and functions. Where would someone use this product?
Is it meant for indoor or outdoor use, for your car or your home? When should someone use the product?
Is it meant to be used during a certain time of day, seasonally or for a specific type of occasion? Just as important is pointing out if a product can or should be used every day or year-round, as that will speak to its long-term value.
Why is this product useful or better than its competitors? This can be anything from quality to value to features — really think about the benefits that will speak to customers. Also consider how images can complement your product copy. How does the product work? These questions are great to use as your product description template when you want to accurately describe your best items.
Determine the best format to describe your products. Now it is time to craft your product description. Here are a few ideas and examples to help get you started.for where to start? Look no further.
You Can Write a Novel, 2nd Edition, gives you concrete, proven techniques to get from idea to manuscript to bookstore. Other writing/publishing articles & links for you: How To Write Middle Grade Horror: 7 Tips.
For the long description, maybe include a back story or brief introduction to the protagonist in order to connect the reader and make them want to read this characters story. These are all things you should have an idea of before you have completed you story or even plan.
The reality is that the author is often the worst person to write their own book description. They’re too close to the material and too emotionally invested.
If this is the case, we recommend either asking a friend to help, or going to a professional editor or even better–a professional copywriter–for assistance.
Our Origin Story. Many a brilliant story has been passed over because the author didn't write a good description. Descriptions are key; they're what gets the readers to read your story, and if it doesn't sound good then they won't bother.
Writing is an account of how people think. As a medium it's intrinsically empathic; it communicates patently human sensibilities.
In order for a story to work, it needs to feel like real life, even when it’s actually something quite different. The more detailed and rich your descriptions, the better your writing will approximate the human experience, thereby establishing a connection with fellow minds.
Aug 06, · How to Write an Effective Book Description One of the most crucial elements to selling a book is also probably the most difficult element to create for authors. The book description is your lead in, your chance to hook a reader and get them to crack the cover and satisfy their curiosity.